Thursday, April 15, 2010

Digital Animation Center hosts video game industry legends – FREE EVENT


CodeBaby Chairmen Dr. Ray Muzyka and Dr. Greg Zeschuk speak at University of Colorado Denver

Local students learn from video game industry legends

*Free Event and Open to the Public

DENVER (April 20, 2010)On April 27, the Digital Animation Center at the College of Arts & Media at University of Colorado Denver presents Dr. Greg Zeschuk and Dr. Ray Muzyka, video game industry legends, who will give an interactive presentation to Digital Animation Center students titled The Human-Digital Connection: The growing role of digital media and characters.

Increasingly, we live in a digital world. We’re immersed in entertainment that is computer generated. We’re constructing personal identities online and through social media. We turn to digital media for more of our entertainment and information. And we conduct an ever growing percentage of our business and daily tasks online. What’s more, a growing part of living in a digital world is interacting with digital characters. In fact, the quality and effectiveness of computer generated characters for movies, games, and the internet are transforming entertainment, engagement, and how we make emotional connections with one another. In short, these innovations in digital characters are creating human-like interactions and attachments.

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WHO: Dr. Ray Muzyka and Dr. Greg Zeschuk are profound innovators; they are

legendary in the computer gaming industry for their work as co-founders of BioWare, one of the leading game companies with blockbuster titles that include Mass Effect and Dragon Age. During the presentation, they will tell their intriguing personal story of inventing and founding BioWare on-the-side while attending medical school. Drs. Muzyka and Zeschuk will give a glimpse into the future of gaming and entertainment. But their insights are also broader and deeper as they are founders and co-chairmen of local internet software company CodeBaby. 

WHEN: Tuesday, April 27

4:30 - 5:30 p.m.

WHERE: The King Center on the Auraria Campus

855 Lawrence Way, Denver

About the Digital Animation Center

The College of Arts & Media’s Digital Animation Center at the University of Colorado Denver is committed to providing quality instruction in 3D theory and techniques intended to prepare its students to succeed. Students will be prepared to excel in a multitude of industries including feature film, broadcast, scientific visualization, medical imaging and engineering.

About the College of Arts & Media

As the first college in Colorado devoted exclusively to arts and entertainment, the College of Arts & Media (CAM) at the University of Colorado Denver embraces the influence of modern trends on traditional art forms. Located on UC Denver’s downtown campus, CAM is at the heart of Denver’s thriving, dynamic arts community. The college uses the latest technology to encourage its students to discover new forms and contexts. CAM is one of 13 schools and colleges at UC Denver. The University offers more than 120 degrees and serves more than 28,000 students in Metro Denver and online. For additional news and information, please visit the UC Denver newsroom.

About CodeBaby
CodeBaby is a category-making company that optimizes online customer experience and website conversion rates. The CodeBaby solution uses a fully animated digital character (a CodeBaby Character) that engages customers at key points in the online experience. A CodeBaby Conversation is a personally engaging, emotional intelligent, and highly interactive experience for website visitors. With extensive analytics, CodeBaby Monitor allows clients to track and tune CodeBaby Conversations to achieve dramatic results that include lead capture, cross-sell / upsell, customer service, online learning, and other web tasks. CodeBaby Conversations are easy to create, provided as a subscription, with deep integration into websites. CodeBaby is a rapidly growing, privately held company with both Fortune 1000 and small and mid-sized clients. With offices in Colorado Springs and Edmonton, Alberta, veteran startup CEO Patrick Bultema leads CodeBaby, with support from its Co-Chairmen and video game industry legends Drs. Ray Muzyka and Greg Zeschuk. To learn more, visit